Given the increasing number of quality options now available in London, it’s easy to forget that it wasn't so long ago that the choice of ice cream parlours in London was very limited indeed. It was during that time, back in 2008, that Carlo del Mistro, an Italian investment banker working at Lehman Brothers decided, along with his wife Simone Yossano, to risk it all, quitting his well-paying job, and opening up Gelato Mio in Holland Park. With the chain now seven branches strong, and the 3rd anniversary of his former employers' demise having just passed, it's probably fair to assume that del Mistro is not regretting his decision one bit. We visited the branch in Notting Hill, which is actually the biggest of the seven, boasting a seating capacity of 80.
I went with my go-to flavours of Hazelnut and Pistachio, along with Bacio, which appears to be slowly becoming my third flavour of choice. The Pistachio was excellent. A poster on the wall proclaimed: "In our gelato you will find all the flavour, aroma and colour of 100% Sicilian pistachios". They weren't lying. The taste of pistachios that came through was absolutely awesome, superior to Oddono's award-winning version, and better even than many of the renditions I sampled in Rome. The Hazelnut and Bacio were good too, but in terms of intensity of flavour, these two were easily surpassed by the Pistachio, and were probably done better at Oddono's too. The texture of Gelato Mio's ice cream was in between the smooth type at Oddono's and the more chewy variety at the likes of Gelupo. I tend to favour smooth over chewy, but Gelato Mio's version struck a happy medium that was more than satisfactory.
In a nutshell...
All things considered, Gelato Mio was just about as good as Oddono's, which is considered by many (including myself) to be one of the best in town.
37 Pembridge Road, Notting Hill, London, W11 3HG
Average Price: £4