MADD (Mango + Addiction = MADD) on Rupert Street in Soho is a new establishment serving mango-themed desserts. I have long lamented the dearth of venues specialising in dessert in London, unlike in the States where dessert bars are a dime a dozen, so I was very happy to learn about MADD, which opened its doors only a few months ago. That mango is my favourite fruit only added to its allure. The brainchild of Ralph Monthienvichienchai, a young man of Thai origin of just 23, and a recent graduate from Imperial College London, MADD is minimalistically decorated; the tables adorned with board games.
We shared a Mango MADDness: Panna Cotta + Mixed Fruits + Mango Pudding + Fresh Mango + Sticky Rice. They had run out of panna cotta though, so replaced it instead with The Mousse: Mousse gone MADD with a crunch base served with fresh mangoes, berries & passion fruit sauce. We were happy enough with the substitute - the mousse was lovely - smooth, light, with a good, crumbly base, and a nice mango flavour. The Mango Pudding was also alright, if not nearly the best version I have come across. The fresh mango and sticky rice, however, were real disappointments. The mango was not at all sweet, and actually completely tasteless - you would have thought an outlet that hangs its hat on mangoes would at least be able to source some decent ones. The sticky rice, meanwhile, was too hard, and insufficiently coconutty – pretty poor considering the owner's Thai background.
In a nutshell...
Sadly, MADD wasn't great, but I am, nonetheless, very pleased to see it appear on the London food scene, if it heralds the start of a new trend - the long awaited dessert bar.
53 Rupert Street, Soho, London, W1D 7PH
Average Price: £6